{"id":10304,"date":"2026-05-27T06:36:35","date_gmt":"2026-05-27T06:36:35","guid":{"rendered":"https:\/\/michemicals.com\/?page_id=10304"},"modified":"2026-06-02T09:33:38","modified_gmt":"2026-06-02T09:33:38","slug":"fabricant-de-hemc","status":"publish","type":"page","link":"https:\/\/michemicals.com\/fr\/fabricant-de-hemc\/","title":{"rendered":"hemc google ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10304\" class=\"elementor elementor-10304\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e62c475 e-flex e-con-boxed e-con e-parent\" data-id=\"e62c475\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddf7f0 elementor-widget elementor-widget-html\" data-id=\"6ddf7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n*{margin:0;padding:0;box-sizing:border-box}\r\n:root{\r\n  --primary:#7c3aed;--primary-dark:#4c1d95;--primary-light:#ede9fe;\r\n  --secondary:#0891b2;--secondary-light:#cffafe;\r\n  --accent:#ea580c;--accent-light:#fff7ed;\r\n  --green:#059669;--green-light:#d1fae5;\r\n  --gray-50:#f9fafb;--gray-100:#f3f4f6;--gray-200:#e5e7eb;--gray-300:#d1d5db;\r\n  --gray-500:#6b7280;--gray-600:#4b5563;--gray-700:#374151;--gray-800:#1f2937;--gray-900:#111827;\r\n  --white:#ffffff;--radius:8px;--shadow:0 1px 3px rgba(0,0,0,.1);\r\n}\r\nbody{font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:var(--gray-800);line-height:1.6;background:var(--white)}\r\n.container{max-width:1200px;margin:0 auto;padding:0 20px}\r\na{text-decoration:none;color:inherit}\r\n.btn{display:inline-flex;align-items:center;gap:8px;padding:14px 32px;border-radius:var(--radius);font-size:15px;font-weight:600;cursor:pointer;border:none;transition:all .2s}\r\n.btn-primary{background:var(--accent);color:var(--white)}\r\n.btn-primary:hover{background:#c2410c;transform:translateY(-1px)}\r\n.btn-purple{background:var(--primary);color:var(--white)}\r\n.btn-purple:hover{background:#6d28d9;transform:translateY(-1px)}\r\n.btn-outline{background:transparent;color:var(--primary);border:2px solid var(--primary)}\r\n.btn-outline:hover{background:var(--primary);color:var(--white)}\r\n\/* Hero *\/\r\n.hero{background:linear-gradient(135deg,var(--primary-dark) 0%,var(--primary) 50%,#a78bfa 100%) !important;color:var(--white);padding:80px 0 70px;position:relative;overflow:hidden}\r\n.hero .container{display:grid;grid-template-columns:1.1fr 0.9fr;gap:50px;align-items:center}\r\n.hero h1{font-size:36px;font-weight:700;line-height:1.25;margin-bottom:16px}\r\n.hero h1 em{font-style:normal;color:var(--accent)}\r\n.hero p{font-size:16px;line-height:1.7;opacity:.92;margin-bottom:24px}\r\n.hero-badges{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:24px}\r\n.badge{display:inline-flex;align-items:center;gap:5px;padding:5px 13px;border-radius:20px;font-size:11px;font-weight:600;background:rgba(255,255,255,.15);border:1px solid rgba(255,255,255,.25)}\r\n\r\n\/* HEMC vs HPMC comparison box in hero *\/\r\n.comparison-box{background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);border-radius:12px;padding:24px;margin-top:20px}\r\n.comparison-box h3{font-size:15px;font-weight:600;margin-bottom:14px;display:flex;align-items:center;gap:8px}\r\n.comparison-table{width:100%;font-size:13px;border-collapse:collapse}\r\n.comparison-table th{text-align:left;padding:8px 12px;color:rgba(255,255,255,.7);font-weight:500;font-size:11px;text-transform:uppercase;letter-spacing:.5px}\r\n.comparison-table td{padding:8px 12px}\r\n.comparison-table .yes{color:#86efac;font-weight:600}\r\n.comparison-table .partial{color:#fde68a;font-weight:600}\r\n.comparison-table .no{color:#fca5a5;font-weight:600}\r\n\r\n.hero-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:30px}\r\n.stat-box{text-align:center;padding:14px 8px;background:rgba(255,255,255,.1);border-radius:var(--radius);border:1px solid rgba(255,255,255,.15)}\r\n.stat-box .num{font-size:22px;font-weight:700;display:block}\r\n.stat-box .label{font-size:10px;opacity:.8;margin-top:2px}\r\n\r\n\/* Section *\/\r\nsection{padding:70px 0}\r\nsection:nth-child(even){background:var(--gray-50)}\r\n.section-title{text-align:center;margin-bottom:50px}\r\n.section-title h2{font-size:30px;font-weight:700;color:var(--gray-900);margin-bottom:10px}\r\n.section-title p{font-size:16px;color:var(--gray-500);max-width:640px;margin:0 auto}\r\n.section-title .tag{display:inline-block;padding:4px 14px;border-radius:20px;font-size:12px;font-weight:600;color:var(--primary);background:var(--primary-light);margin-bottom:12px}\r\n\r\n\/* Pain Points - ETICS focused *\/\r\n.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}\r\n.pain-card{background:var(--white);border-radius:12px;padding:28px;border:1px solid var(--gray-200);transition:all .3s}\r\n.pain-card:hover{border-color:#c4b5fd;box-shadow:0 4px 12px rgba(124,58,237,.08)}\r\n.pain-card .icon{width:44px;height:44px;border-radius:10px;background:var(--primary-light);display:flex;align-items:center;justify-content:center;font-size:20px;margin-bottom:16px}\r\n.pain-card h3{font-size:16px;font-weight:600;color:var(--gray-800);margin-bottom:8px}\r\n.pain-card p{font-size:13px;color:var(--gray-500);line-height:1.6}\r\n\r\n\/* Why HEMC - Key advantages *\/\r\n.advantage-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}\r\n.adv-card{background:var(--white);border-radius:12px;padding:28px 20px;text-align:center;border:1px solid var(--gray-200);transition:all .3s;position:relative;overflow:hidden}\r\n.adv-card::before{content:'';position:absolute;top:0;left:0;right:0;height:4px;background:var(--primary)}\r\n.adv-card:hover{border-color:var(--primary);box-shadow:0 4px 16px rgba(124,58,237,.1);transform:translateY(-4px)}\r\n.adv-card .icon{width:56px;height:56px;border-radius:50%;background:var(--primary-light);display:flex;align-items:center;justify-content:center;font-size:24px;margin:8px auto 14px;color:var(--primary)}\r\n.adv-card h3{font-size:15px;font-weight:600;color:var(--gray-800);margin-bottom:8px}\r\n.adv-card p{font-size:13px;color:var(--gray-500);line-height:1.5}\r\n\r\n\/* Comparison Section *\/\r\n.compare-section{background:var(--white)}\r\n.compare-table-wrap{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:start}\r\n.compare-card{border-radius:12px;overflow:hidden;border:1px solid var(--gray-200)}\r\n.compare-card .card-header{padding:20px 24px;font-size:18px;font-weight:700;color:var(--white)}\r\n.compare-card.hemc .card-header{background:linear-gradient(135deg,var(--primary),var(--primary-dark))}\r\n.compare-card.hpmc .card-header{background:var(--gray-600)}\r\n.compare-card .card-body{padding:24px}\r\n.compare-item{display:flex;justify-content:space-between;align-items:center;padding:10px 0;border-bottom:1px solid var(--gray-100);font-size:14px}\r\n.compare-item:last-child{border-bottom:none}\r\n.compare-item .label{color:var(--gray-700);font-weight:500}\r\n.compare-item .val{font-weight:600}\r\n.compare-item .val.good{color:var(--green)}\r\n.compare-item .val.mid{color:var(--accent)}\r\n.compare-item .val.low{color:var(--gray-500)}\r\n\r\n\/* Applications *\/\r\n.app-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}\r\n.app-card{border-radius:12px;overflow:hidden;border:1px solid var(--gray-200);background:var(--white);transition:all .3s}\r\n.app-card:hover{box-shadow:0 4px 16px rgba(0,0,0,.08);transform:translateY(-3px)}\r\n.app-card .img-area{height:150px;display:flex;align-items:center;justify-content:center;font-size:42px;position:relative}\r\n.app-card .img-area .app-label{position:absolute;top:12px;left:12px;padding:4px 10px;border-radius:6px;font-size:11px;font-weight:600;color:var(--white)}\r\n.app-card .content{padding:20px}\r\n.app-card h3{font-size:16px;font-weight:600;color:var(--gray-800);margin-bottom:6px}\r\n.app-card p{font-size:13px;color:var(--gray-500);line-height:1.5;margin-bottom:14px}\r\n.app-card .btn-outline{font-size:13px;padding:8px 20px}\r\n\r\n\/* Product Grades *\/\r\n.grade-table{width:100%;border-collapse:collapse;background:var(--white);border-radius:12px;overflow:hidden;box-shadow:var(--shadow)}\r\n.grade-table thead{background:var(--primary-dark);color:var(--white)}\r\n.grade-table th,.grade-table td{padding:14px 18px;text-align:left;font-size:14px}\r\n.grade-table th{font-weight:600;font-size:12px;text-transform:uppercase;letter-spacing:.5px}\r\n.grade-table tbody tr{border-bottom:1px solid var(--gray-100)}\r\n.grade-table tbody tr:hover{background:var(--primary-light)}\r\n.grade-table .highlight{background:var(--accent-light);font-weight:600}\r\n.tag-hot{display:inline-block;padding:2px 8px;border-radius:10px;font-size:11px;font-weight:600;background:#fef2f2;color:#dc2626}\r\n.tag-pop{display:inline-block;padding:2px 8px;border-radius:10px;font-size:11px;font-weight:600;background:var(--primary-light);color:var(--primary)}\r\n\r\n\/* Standards *\/\r\n.standards-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}\r\n.std-card{text-align:center;padding:24px 16px;border-radius:12px;background:var(--white);border:1px solid var(--gray-200);transition:all .3s}\r\n.std-card:hover{border-color:var(--primary);box-shadow:0 4px 12px rgba(124,58,237,.06)}\r\n.std-card .std-icon{width:48px;height:48px;border-radius:50%;background:var(--primary-light);display:flex;align-items:center;justify-content:center;margin:0 auto 12px;font-size:18px;font-weight:800;color:var(--primary)}\r\n.std-card h3{font-size:14px;font-weight:600;color:var(--gray-800);margin-bottom:4px}\r\n.std-card p{font-size:12px;color:var(--gray-500)}\r\n\r\n\/* Why Choose *\/\r\n.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}\r\n.why-card{background:var(--white);border-radius:12px;padding:28px;border:1px solid var(--gray-200)}\r\n.why-card .num{font-size:36px;font-weight:800;color:var(--primary-light);margin-bottom:8px;font-family:Georgia,serif}\r\n.why-card h3{font-size:16px;font-weight:600;color:var(--gray-800);margin-bottom:8px}\r\n.why-card p{font-size:13px;color:var(--gray-500);line-height:1.6}\r\n\r\n\/* Spec Table *\/\r\n.spec-table{width:100%;border-collapse:collapse;font-size:14px}\r\n.spec-table tr:nth-child(even){background:var(--gray-50)}\r\n.spec-table td{padding:12px 18px;border-bottom:1px solid var(--gray-100)}\r\n.spec-table td:first-child{font-weight:600;color:var(--gray-700);width:35%}\r\n\r\n\/* Testimonials *\/\r\n.testimonial-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}\r\n.testi-card{background:var(--white);border:1px solid var(--gray-200);border-radius:12px;padding:28px}\r\n.testi-card .quote{font-size:14px;color:var(--gray-600);line-height:1.7;margin-bottom:16px;font-style:italic}\r\n.testi-card .author{display:flex;align-items:center;gap:12px}\r\n.testi-card .avatar{width:40px;height:40px;border-radius:50%;background:var(--primary-light);display:flex;align-items:center;justify-content:center;font-weight:700;color:var(--primary);font-size:14px}\r\n.testi-card .name{font-size:14px;font-weight:600;color:var(--gray-800)}\r\n.testi-card .role{font-size:12px;color:var(--gray-500)}\r\n\r\n\/* FAQ *\/\r\n.faq-list{max-width:800px;margin:0 auto}\r\n.faq-item{border:1px solid var(--gray-200);border-radius:var(--radius);margin-bottom:12px;overflow:hidden;background:var(--white)}\r\n.faq-item summary{padding:16px 20px;cursor:pointer;font-weight:600;font-size:15px;color:var(--gray-800);list-style:none;display:flex;justify-content:space-between;align-items:center}\r\n.faq-item summary::after{content:'+';font-size:20px;color:var(--gray-400);transition:transform .2s}\r\n.faq-item[open] summary::after{content:'\u2212'}\r\n.faq-item summary:hover{background:var(--gray-50)}\r\n.faq-item .answer{padding:0 20px 16px;font-size:14px;color:var(--gray-600);line-height:1.7}\r\n\r\n\/* CTA Banner *\/\r\n.cta-banner{background:linear-gradient(135deg,var(--primary-dark),var(--primary));color:var(--white);text-align:center;padding:60px 20px;border-radius:16px;margin:0 20px}\r\n.cta-banner h2{font-size:28px;font-weight:700;margin-bottom:12px}\r\n.cta-banner p{font-size:16px;opacity:.9;margin-bottom:28px;max-width:600px;margin-left:auto;margin-right:auto}\r\n\r\n\/* Footer *\/\r\n.footer{background:var(--gray-900);color:var(--gray-400);padding:50px 0 30px}\r\n.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.5fr;gap:40px;margin-bottom:30px}\r\n.footer h4{color:var(--white);font-size:15px;font-weight:600;margin-bottom:16px}\r\n.footer p,.footer li{font-size:13px;line-height:1.7}\r\n.footer ul{list-style:none}\r\n.footer ul a{color:var(--gray-400);transition:color .2s}\r\n.footer ul a:hover{color:var(--white)}\r\n.footer-form{display:flex;flex-direction:column;gap:10px}\r\n.footer-form input,.footer-form textarea{padding:10px 14px;border-radius:var(--radius);border:1px solid var(--gray-700);background:var(--gray-800);color:var(--white);font-size:13px}\r\n.footer-form input::placeholder,.footer-form textarea::placeholder{color:var(--gray-500)}\r\n.footer-form textarea{height:70px;resize:vertical}\r\n.footer-form button{padding:10px;border-radius:var(--radius);background:var(--primary);color:var(--white);font-weight:600;font-size:14px;border:none;cursor:pointer;transition:background .2s}\r\n.footer-form button:hover{background:#6d28d9}\r\n.footer-bottom{border-top:1px solid var(--gray-700);padding-top:20px;display:flex;justify-content:space-between;align-items:center;font-size:12px;flex-wrap:wrap;gap:10px}\r\n\r\n\/* Floating CTA *\/\r\n.float-cta{position:fixed;bottom:20px;right:20px;z-index:99;display:flex;flex-direction:column;gap:10px}\r\n.float-btn{width:54px;height:54px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:22px;cursor:pointer;border:none;box-shadow:0 4px 12px rgba(0,0,0,.15);transition:transform .2s}\r\n.float-btn:hover{transform:scale(1.1)}\r\n.float-btn.wa{background:#25d366;color:var(--white)}\r\n.float-btn.email{background:var(--primary);color:var(--white)}\r\n\r\n\/* Responsive *\/\r\n@media(max-width:900px){\r\n  .hero .container{grid-template-columns:1fr;text-align:center}\r\n  .hero-stats{grid-template-columns:repeat(2,1fr)}\r\n  .pain-grid,.app-grid,.testimonial-grid,.why-grid,.advantage-grid,.standards-grid{grid-template-columns:repeat(2,1fr)}\r\n  .compare-table-wrap{grid-template-columns:1fr}\r\n  .footer-grid{grid-template-columns:1fr 1fr}\r\n  .nav-links{display:none}\r\n}\r\n@media(max-width:600px){\r\n  .hero h1{font-size:26px}\r\n  .comparison-box{display:none}\r\n  .pain-grid,.app-grid,.testimonial-grid,.why-grid,.advantage-grid,.standards-grid{grid-template-columns:1fr}\r\n  .footer-grid{grid-template-columns:1fr}\r\n  .cta-banner{margin:0 10px;padding:40px 16px}\r\n  .cta-banner h2{font-size:22px}\r\n}\r\n<\/style>\r\n<!-- Hero -->\r\n<section class=\"hero\">\r\n  <div class=\"container\">\r\n    <div>\r\n      <div class=\"hero-badges\">\r\n        <span class=\"badge\">&#10003; ISO 9001 Certified<\/span>\r\n        <span class=\"badge\">&#10003; FDA Compliant<\/span>\r\n        <span class=\"badge\">&#10003; EN 998-1 Compatible<\/span>\r\n      <\/div>\r\n      <h1>HEMC \/ MHEC for <em>ETICS<\/em> &amp; Exterior Plaster<\/h1>\r\n      <p>Hydroxyethyl methyl cellulose engineered for European-standard external thermal insulation systems. Better water retention than HPMC at low temperatures. The preferred choice for cold-climate construction.<\/p>\r\n      <div style=\"display:flex;gap:14px;flex-wrap:wrap\">\r\n        <a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\" class=\"btn btn-primary\">Get Free Sample &#8594;<\/a>\r\n        <a href=\"#compare\" class=\"btn\" style=\"background:rgba(255,255,255,.15);color:var(--white);border:1px solid rgba(255,255,255,.3)\">See HEMC vs HPMC<\/a>\r\n      <\/div>\r\n      <div class=\"comparison-box\">\r\n        <h3>&#9889; Why European Formulators Switch to HEMC<\/h3>\r\n        <table class=\"comparison-table\">\r\n          <thead><tr><th>Property<\/th><th>HEMC<\/th><th>HPMC<\/th><\/tr><\/thead>\r\n          <tbody>\r\n            <tr><td>Cold-temperature water retention<\/td><td class=\"yes\">&#10003; Excellent<\/td><td class=\"partial\">~ Moderate<\/td><\/tr>\r\n            <tr><td>Bio-degradation resistance<\/td><td class=\"yes\">&#10003; High<\/td><td class=\"no\">&#10007; Lower<\/td><\/tr>\r\n            <tr><td>EN 998-1 ETICS suitability<\/td><td class=\"yes\">&#10003; Recommended<\/td><td class=\"partial\">~ Acceptable<\/td><\/tr>\r\n            <tr><td>Google Ads competition<\/td><td class=\"yes\">&#10003; Very Low<\/td><td class=\"no\">&#10007; High<\/td><\/tr>\r\n          <\/tbody>\r\n        <\/table>\r\n      <\/div>\r\n      \r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5ace9 e-flex e-con-boxed e-con e-parent\" data-id=\"4f5ace9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9ed3f9 e-con-full e-flex e-con e-child\" data-id=\"d9ed3f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d701e elementor-widget elementor-widget-counter\" data-id=\"78d701e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Market CAGR<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4ac65f e-con-full e-flex e-con e-child\" data-id=\"a4ac65f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3576f3f elementor-widget elementor-widget-counter\" data-id=\"3576f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Tons\/Year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d66bdd e-con-full e-flex e-con e-child\" data-id=\"8d66bdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80bbd4 elementor-widget elementor-widget-counter\" data-id=\"b80bbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Countries<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12aa515 e-con-full e-flex e-con e-child\" data-id=\"12aa515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-741db73 elementor-widget elementor-widget-counter\" data-id=\"741db73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Sample Ship<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"7\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">d<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ca1e3 e-flex e-con-boxed e-con e-parent\" data-id=\"34ca1e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5703cff elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"5703cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tETICS Challenges\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Problems with Standard HPMC in ETICS<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>If you're manufacturing ETICS\/EIFS base coat or exterior plaster, you may have encountered these issues.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcf89f e-grid e-con-full e-con e-child\" data-id=\"3fcf89f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9e696e7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9e696e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f96d0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d9f96d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2744<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76aa4c1 elementor-widget elementor-widget-heading\" data-id=\"76aa4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Water Retention Drops in Cold Weather<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb314 elementor-widget elementor-widget-text-editor\" data-id=\"42bb314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Standard HPMC loses water retention below 10\u00b0C, causing cement hydration failure and weak adhesion in winter construction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecc0cb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0ecc0cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db8ee7b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"db8ee7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf33<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b779f elementor-widget elementor-widget-heading\" data-id=\"d6b779f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mold &amp; Bio-Degradation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90c79 elementor-widget elementor-widget-text-editor\" data-id=\"3d90c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>HPMC&#8217;s methylcellulose backbone is susceptible to microbial attack in damp conditions, reducing shelf life and on-wall durability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84bbf98 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"84bbf98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78bd57 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a78bd57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udee0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09269a elementor-widget elementor-widget-heading\" data-id=\"f09269a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cracking on Exterior Walls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21448f elementor-widget elementor-widget-text-editor\" data-id=\"b21448f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Inadequate workability and poor sag resistance in exterior renders leads to surface cracking, delamination and costly repairs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d70c1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"57d70c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:700}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-023b4f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"023b4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcc4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4097e2d elementor-widget elementor-widget-heading\" data-id=\"4097e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN 998-1 Compliance Gaps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c7bef elementor-widget elementor-widget-text-editor\" data-id=\"c5c7bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>European specifiers increasingly require HEMC (not HPMC) for ETICS formulations. Using HPMC may limit your ability to supply EU projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8568f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fd8568f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:900}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0542348 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0542348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcc5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d708a06 elementor-widget elementor-widget-heading\" data-id=\"d708a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shortened Open Time Outdoors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d526361 elementor-widget elementor-widget-text-editor\" data-id=\"d526361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wind and sun exposure on facades reduces HPMC-based mortar open time, making application difficult for installers working on large areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6275953 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6275953\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8628c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9b8628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udeab<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f98ad6 elementor-widget elementor-widget-heading\" data-id=\"0f98ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adhesion Loss After Curing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b6bb3 elementor-widget elementor-widget-text-editor\" data-id=\"d6b6bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Insufficient long-term adhesion between base coat and EPS\/XPS boards leads to system failure \u2014 delamination is the #1 ETICS defect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1026f65 e-flex e-con-boxed e-con e-parent\" data-id=\"1026f65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acaf30 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"1acaf30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tHEMC Advantages\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Why HEMC Outperforms HPMC in ETICS<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>HEMC (also known as MHEC in Europe) is specifically designed for exterior wall systems and cold-climate construction.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb1100 e-grid e-con-full e-con e-child\" data-id=\"3fb1100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2713c59 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"2713c59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2be82 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0d2be82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2744<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35aacd elementor-widget elementor-widget-heading\" data-id=\"c35aacd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cold Weather Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d444431 elementor-widget elementor-widget-text-editor\" data-id=\"d444431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maintains excellent water retention down to 5\u00b0C, ensuring proper cement hydration even in winter construction conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5f843 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"bc5f843\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-803b9cd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"803b9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udee1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d3598 elementor-widget elementor-widget-heading\" data-id=\"03d3598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anti-Bio-Degradation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64755a3 elementor-widget elementor-widget-text-editor\" data-id=\"64755a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hydroxyethyl groups provide higher resistance to enzymatic and microbial attack. Longer shelf life and better on-wall durability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd103dc e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"dd103dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e03bdd9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e03bdd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4500b elementor-widget elementor-widget-heading\" data-id=\"6b4500b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhanced Sag Resistance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395c3d7 elementor-widget elementor-widget-text-editor\" data-id=\"395c3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Higher yield stress and thixotropic behavior prevents material slumping on vertical surfaces \u2014 critical for thick base coat application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03b07af e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"03b07af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:700,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93216ca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93216ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad2fb5 elementor-widget elementor-widget-heading\" data-id=\"2ad2fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EU Standards Ready<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a665a elementor-widget elementor-widget-text-editor\" data-id=\"33a665a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recommended by EN 998-1 for ETICS base coat formulations. The preferred cellulose ether for European specifiers and architects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a44906 e-flex e-con-boxed e-con e-parent\" data-id=\"5a44906\" data-element_type=\"container\" data-e-type=\"container\" id=\"compare\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa09620 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"aa09620\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tHead to Head\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">HEMC vs HPMC \u2014 Technical Comparison<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Understand the key differences to choose the right cellulose ether for your formulation.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb6ea04 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"eb6ea04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c10763 elementor-widget elementor-widget-html\" data-id=\"7c10763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"compare-table-wrap\">\r\n      <div class=\"compare-card hemc\">\r\n        <div class=\"card-header\">\u2b50 HEMC (Hydroxyethyl Methyl Cellulose)<\/div>\r\n        <div class=\"card-body\">\r\n          <div class=\"compare-item\"><span class=\"label\">Water Retention (20\u00b0C)<\/span><span class=\"val good\">98%+<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Water Retention (5\u00b0C)<\/span><span class=\"val good\">95%+<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Bio-Degradation Resistance<\/span><span class=\"val good\">High<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Sag Resistance<\/span><span class=\"val good\">Excellent<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Open Time (outdoor)<\/span><span class=\"val good\">20-30 min<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">EN 998-1 Suitability<\/span><span class=\"val good\">Recommended<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">ETICS Base Coat<\/span><span class=\"val good\">Optimal<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Exterior Plaster<\/span><span class=\"val good\">Optimal<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Google Ads Competition<\/span><span class=\"val good\">Very Low (Blue Ocean)<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Dissolution Speed<\/span><span class=\"val mid\">Moderate<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Tile Adhesive Performance<\/span><span class=\"val mid\">Good<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Cost (per kg)<\/span><span class=\"val mid\">Slightly Higher<\/span><\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"compare-card hpmc\">\r\n        <div class=\"card-header\">HPMC (Hydroxypropyl Methylcellulose)<\/div>\r\n        <div class=\"card-body\">\r\n          <div class=\"compare-item\"><span class=\"label\">Water Retention (20\u00b0C)<\/span><span class=\"val good\">97%+<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Water Retention (5\u00b0C)<\/span><span class=\"val low\">85-90%<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Bio-Degradation Resistance<\/span><span class=\"val low\">Moderate<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Sag Resistance<\/span><span class=\"val mid\">Good<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Open Time (outdoor)<\/span><span class=\"val mid\">15-20 min<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">EN 998-1 Suitability<\/span><span class=\"val mid\">Acceptable<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">ETICS Base Coat<\/span><span class=\"val mid\">Adequate<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Exterior Plaster<\/span><span class=\"val mid\">Adequate<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Google Ads Competition<\/span><span class=\"val low\">Very High (Red Ocean)<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Dissolution Speed<\/span><span class=\"val good\">Fast<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Tile Adhesive Performance<\/span><span class=\"val good\">Excellent<\/span><\/div>\r\n          <div class=\"compare-item\"><span class=\"label\">Cost (per kg)<\/span><span class=\"val good\">Lower<\/span><\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de8c37 elementor-align-center elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6de8c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request HEMC Sample \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f0c96f e-flex e-con-boxed e-con e-parent\" data-id=\"9f0c96f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf98a4 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"7cf98a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tStandards Compliance\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">European Standards &amp; Approvals<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Our HEMC\/MHEC meets the key European requirements for construction chemicals.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-641fcef e-grid e-con-full e-con e-child\" data-id=\"641fcef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c2018b e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"3c2018b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a9245 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20a9245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13ee35 elementor-widget elementor-widget-heading\" data-id=\"b13ee35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN 998-1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58de579 elementor-widget elementor-widget-text-editor\" data-id=\"58de579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rendering &amp; plastering mortar with inorganic binders. HEMC is the recommended cellulose ether for ETICS base coat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e41f8 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"99e41f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8756ae6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8756ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c6210 elementor-widget elementor-widget-heading\" data-id=\"54c6210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN 13499<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6270bc elementor-widget elementor-widget-text-editor\" data-id=\"c6270bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ETICS with expanded polystyrene (EPS) as insulation. Base coat adhesive with HEMC meets adhesion &amp; water retention requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b222047 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"b222047\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef9d82 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fef9d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5477f9e elementor-widget elementor-widget-heading\" data-id=\"5477f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETA \/ CE Marking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e9b77 elementor-widget elementor-widget-text-editor\" data-id=\"12e9b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>European Technical Assessment. Our HEMC helps ETICS system manufacturers achieve CE marking for their complete systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400be70 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"400be70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:700,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9802452 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9802452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9513248 elementor-widget elementor-widget-heading\" data-id=\"9513248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDPR \/ REACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e612039 elementor-widget elementor-widget-text-editor\" data-id=\"e612039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cellulose ethers are classified as natural polymers under REACH Article 2(9) \u2014 exempt from registration. Full SDS provided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26c2ea e-flex e-con-boxed e-con e-parent\" data-id=\"b26c2ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86a9f76 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"86a9f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tApplication Areas\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Where HEMC Delivers Superior Performance<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Specifically engineered for exterior wall systems and cold-weather construction applications.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a366e8b e-grid e-con-full e-con e-child\" data-id=\"a366e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbef1c7 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"fbef1c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-336669c e-con-full e-flex e-con e-child\" data-id=\"336669c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553df40 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"553df40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfe0<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab34035 e-con-full e-flex e-con e-child\" data-id=\"ab34035\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a86520 elementor-widget elementor-widget-heading\" data-id=\"5a86520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ETICS \/ EIFS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfa60f elementor-widget elementor-widget-heading\" data-id=\"2bfa60f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETICS Base Coat Adhesive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872b95f elementor-widget elementor-widget-text-editor\" data-id=\"872b95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Primary application. HEMC provides superior adhesion to EPS\/XPS boards, excellent water retention for full cement hydration, and crack resistance for long-term durability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73b141 elementor-widget elementor-widget-button\" data-id=\"f73b141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f230846 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"f230846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-c18fabe e-con-full e-flex e-con e-child\" data-id=\"c18fabe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a2fcf elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a5a2fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2744<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2e467f e-con-full e-flex e-con e-child\" data-id=\"e2e467f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-277e7c3 elementor-widget elementor-widget-heading\" data-id=\"277e7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Winter Mortar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a694c2 elementor-widget elementor-widget-heading\" data-id=\"9a694c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Winter Construction Mortar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ad04d elementor-widget elementor-widget-text-editor\" data-id=\"e5ad04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maintains water retention and workability at temperatures as low as 5\u00b0C. Essential for Nordic, Central European and high-altitude construction sites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eb5d6 elementor-widget elementor-widget-button\" data-id=\"d0eb5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e54ebd e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"7e54ebd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-ed42f70 e-con-full e-flex e-con e-child\" data-id=\"ed42f70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39cff4c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"39cff4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfd7<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a72f4 e-con-full e-flex e-con e-child\" data-id=\"b2a72f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b862107 elementor-widget elementor-widget-heading\" data-id=\"b862107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exterior Plaster<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7840816 elementor-widget elementor-widget-heading\" data-id=\"7840816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exterior Render &amp; Plaster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f933d elementor-widget elementor-widget-text-editor\" data-id=\"59f933d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anti-sag performance for thick render application, enhanced bio-resistance for long-term exterior durability, excellent compatibility with lime and cement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b2a13 elementor-widget elementor-widget-button\" data-id=\"d7b2a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c435dde e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"c435dde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-d693227 e-con-full e-flex e-con e-child\" data-id=\"d693227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e68559 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1e68559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udd27<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e7bc16 e-con-full e-flex e-con e-child\" data-id=\"8e7bc16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bfc76 elementor-widget elementor-widget-heading\" data-id=\"b6bfc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tile Adhesive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bbbcc elementor-widget elementor-widget-heading\" data-id=\"32bbbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exterior Tile Adhesive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a718636 elementor-widget elementor-widget-text-editor\" data-id=\"a718636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For facade tile installation in varying weather conditions. Extended open time and strong adhesion compensate for wind and temperature fluctuations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80fcc elementor-widget elementor-widget-button\" data-id=\"4f80fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3298a5 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"a3298a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-3bfcdab e-con-full e-flex e-con e-child\" data-id=\"3bfcdab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adaa1f1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"adaa1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udee0<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0783a51 e-con-full e-flex e-con e-child\" data-id=\"0783a51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b28797 elementor-widget elementor-widget-heading\" data-id=\"9b28797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Repair Mortar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d014b2 elementor-widget elementor-widget-heading\" data-id=\"4d014b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concrete Repair Mortar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0e231 elementor-widget elementor-widget-text-editor\" data-id=\"2a0e231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enhanced bond strength and shrinkage compensation for structural and non-structural concrete repairs in outdoor environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315179f elementor-widget elementor-widget-button\" data-id=\"315179f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8362b3d e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"8362b3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-0a4fcd5 e-con-full e-flex e-con e-child\" data-id=\"0a4fcd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77221aa elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"77221aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfa8<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3903669 e-con-full e-flex e-con e-child\" data-id=\"3903669\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b8491 elementor-widget elementor-widget-heading\" data-id=\"36b8491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facade Coating<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94c4c8 elementor-widget elementor-widget-heading\" data-id=\"c94c4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facade Paint &amp; Texture Coating<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c3848 elementor-widget elementor-widget-text-editor\" data-id=\"22c3848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Used as thickener and water retention agent in mineral facade paints. Better mildew resistance compared to HPMC for exterior exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8cb19 elementor-widget elementor-widget-button\" data-id=\"3f8cb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Sample<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40235e2 e-flex e-con-boxed e-con e-parent\" data-id=\"40235e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fa688 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"64fa688\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tProduct Range\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">HEMC \/ MHEC Grades<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Custom viscosity available. Also compatible with MECELLOSE, WALOCEL and Tylose MHEC specifications.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11aa6cd elementor-widget elementor-widget-html\" data-id=\"11aa6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<table class=\"grade-table\">\r\n      <thead>\r\n        <tr>\r\n          <th>Grade<\/th>\r\n          <th>Viscosity (mPa.s)<\/th>\r\n          <th>Key Feature<\/th>\r\n          <th>Recommended Application<\/th>\r\n        <\/tr>\r\n      <\/thead>\r\n      <tbody>\r\n        <tr>\r\n          <td><strong>EM 20K<\/strong><\/td>\r\n          <td>10,000 \u2013 25,000<\/td>\r\n          <td>Smooth workability, easy troweling<\/td>\r\n          <td>Thin-layer exterior plaster, skim coat<\/td>\r\n        <\/tr>\r\n        <tr class=\"highlight\">\r\n          <td><strong>EM 30K<\/strong> <span class=\"tag-hot\">Best Seller<\/span><\/td>\r\n          <td>25,000 \u2013 35,000<\/td>\r\n          <td>Balanced performance, universal use<\/td>\r\n          <td>ETICS base coat, cement render, facade plaster<\/td>\r\n        <\/tr>\r\n        <tr class=\"highlight\">\r\n          <td><strong>EM 40K<\/strong> <span class=\"tag-hot\">Popular<\/span><\/td>\r\n          <td>35,000 \u2013 45,000<\/td>\r\n          <td>High water retention, anti-sag<\/td>\r\n          <td>ETICS base coat (thick layer), exterior putty<\/td>\r\n        <\/tr>\r\n        <tr>\r\n          <td><strong>EM 60K<\/strong><\/td>\r\n          <td>50,000 \u2013 65,000<\/td>\r\n          <td>Maximum sag resistance<\/td>\r\n          <td>Thick render, vertical repair mortar<\/td>\r\n        <\/tr>\r\n        <tr>\r\n          <td><strong>EM 80K<\/strong><\/td>\r\n          <td>65,000 \u2013 80,000<\/td>\r\n          <td>Highest viscosity, premium adhesion<\/td>\r\n          <td>Winter mortar, demanding ETICS systems<\/td>\r\n        <\/tr>\r\n      <\/tbody>\r\n    <\/table>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73352d3 e-con-full e-flex e-con e-child\" data-id=\"73352d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4403f elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3a4403f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request Free Sample \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45d696c e-flex e-con-boxed e-con e-parent\" data-id=\"45d696c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387cc7b elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"387cc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tTechnical Data\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">HEMC Technical Specifications<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Standard quality parameters. Full TDS, COA and SDS available upon request.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3fa21 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4a3fa21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table class=\"spec-table\"><tbody><tr><td>Product Name<\/td><td>Hydroxyethyl Methyl Cellulose (HEMC \/ MHEC)<\/td><\/tr><tr><td>Also Known As<\/td><td>MHEC, Methyl Hydroxyethyl Cellulose<\/td><\/tr><tr><td>CAS Number<\/td><td>9004-65-3 (cellulose ether family)<\/td><\/tr><tr><td>Appearance<\/td><td>White to off-white free-flowing powder<\/td><\/tr><tr><td>Moisture Content<\/td><td>\u2264 5%<\/td><\/tr><tr><td>Ash Content<\/td><td>\u2264 5%<\/td><\/tr><tr><td>Methoxy Content<\/td><td>20% \u2013 26%<\/td><\/tr><tr><td>Hydroxyethoxy Content<\/td><td>5% \u2013 12%<\/td><\/tr><tr><td>pH Value (2% solution)<\/td><td>6.0 \u2013 8.0<\/td><\/tr><tr><td>Viscosity Range<\/td><td>12,000 \u2013 80,000 mPa.s (Brookfield RV, 2% solution, 20\u00b0C)<\/td><\/tr><tr><td>Gel Temperature<\/td><td>65\u00b0C \u2013 80\u00b0C (higher than HPMC)<\/td><\/tr><tr><td>Particle Size<\/td><td>90% pass through 100 mesh<\/td><\/tr><tr><td>Bio-Resistance<\/td><td>High (hydroxyethyl modification)<\/td><\/tr><tr><td>Safety Certification<\/td><td>FDA compliant, REACH exempt (polymer)<\/td><\/tr><tr><td>Packaging<\/td><td>25 kg\/bag, multi-layer kraft bag with PE inner liner<\/td><\/tr><tr><td>Container Loading<\/td><td>20 GP: ~12 tons | 40 HC: ~24 tons<\/td><\/tr><tr><td>HS Code<\/td><td>39123900<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0385279 e-con-full e-flex e-con e-child\" data-id=\"0385279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2713d elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6e2713d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Full TDS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c712e0 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"0c712e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request COA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7697761 e-flex e-con-boxed e-con e-parent\" data-id=\"7697761\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bd440 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"a4bd440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tOur Advantage\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Why Choose Michem HEMC<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Direct manufacturer with full quality control. No middleman, no compromise.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1ce329 e-grid e-con-full e-con e-child\" data-id=\"e1ce329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a90547d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a90547d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0146ab1 elementor-widget elementor-widget-image\" data-id=\"0146ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/michem-factory-outside-1.webp\" class=\"attachment-large size-large wp-image-10466\" alt=\"\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/michem-factory-outside-1.webp 800w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/michem-factory-outside-1-300x188.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/michem-factory-outside-1-768x480.webp 768w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/michem-factory-outside-1-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c05496 elementor-widget elementor-widget-heading\" data-id=\"3c05496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dedicated HEMC Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca02d39 elementor-widget elementor-widget-text-editor\" data-id=\"ca02d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most Chinese factories produce only HPMC. We have separate production lines and R&amp;D specifically for HEMC\/MHEC, ensuring consistent quality for European applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f88868d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f88868d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2686d9e elementor-widget elementor-widget-image\" data-id=\"2686d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/Hydroxyethyl-Methylcellulosehemc-supplier.webp\" class=\"attachment-large size-large wp-image-7949\" alt=\"michem white hydroxyethyl methyl cellulose supplier\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/Hydroxyethyl-Methylcellulosehemc-supplier.webp 900w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/Hydroxyethyl-Methylcellulosehemc-supplier-300x200.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/Hydroxyethyl-Methylcellulosehemc-supplier-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a30ae elementor-widget elementor-widget-heading\" data-id=\"43a30ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Equivalent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b0901 elementor-widget elementor-widget-text-editor\" data-id=\"67b0901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our MHEC grades are equivalent to Dow WaloCel, Ashland Natrosol, Shin-Etsu Metolose and Tylose MHEC. Cross-reference data available for direct substitution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77ad53 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c77ad53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d909227 elementor-widget elementor-widget-image\" data-id=\"d909227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-hemc-package.webp\" class=\"attachment-large size-large wp-image-8508\" alt=\"michem&amp;apos;s-hemc-package\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-hemc-package.webp 600w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-hemc-package-300x200.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0b733 elementor-widget elementor-widget-heading\" data-id=\"0f0b733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factory Direct, No Middleman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4feb16 elementor-widget elementor-widget-text-editor\" data-id=\"c4feb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Direct from manufacturer to your plant. Competitive pricing for bulk orders. Flexible MOQ (1 ton standard, smaller trial orders accepted).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4557532 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4557532\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed26c8 elementor-widget elementor-widget-image\" data-id=\"8ed26c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michem-RD-center-lab.webp\" class=\"attachment-large size-large wp-image-8375\" alt=\"michem-R&amp;D-center-lab\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michem-RD-center-lab.webp 900w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michem-RD-center-lab-300x200.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michem-RD-center-lab-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c2bb9 elementor-widget elementor-widget-heading\" data-id=\"22c2bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">European Formulation Support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a060801 elementor-widget elementor-widget-text-editor\" data-id=\"a060801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our technical team understands EN 998-1, EN 13499 and ETAG 004 requirements. We can recommend the optimal grade and dosage for your ETICS system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ced4d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"11ced4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-475e6d4 elementor-widget elementor-widget-image\" data-id=\"475e6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/fast-delivery-with-michem-samples.webp\" class=\"attachment-large size-large wp-image-10467\" alt=\"fast-delivery-with-michem-samples\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/fast-delivery-with-michem-samples.webp 900w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/fast-delivery-with-michem-samples-300x200.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/fast-delivery-with-michem-samples-768x512.webp 768w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/fast-delivery-with-michem-samples-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117bd34 elementor-widget elementor-widget-heading\" data-id=\"117bd34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Sample &amp; Fast Delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a100c7 elementor-widget elementor-widget-text-editor\" data-id=\"7a100c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>200g\u2013500g free samples shipped via FedEx\/DHL within 7 days. Test with your formulation before committing to a bulk order.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc4aa14 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cc4aa14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021a833 elementor-widget elementor-widget-image\" data-id=\"021a833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/Refined_Cotton.webp\" class=\"attachment-large size-large wp-image-10468\" alt=\"\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/Refined_Cotton.webp 900w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/Refined_Cotton-300x200.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/Refined_Cotton-768x512.webp 768w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/06\/Refined_Cotton-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2c9a8 elementor-widget elementor-widget-heading\" data-id=\"5d2c9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pure natural fine cotton<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1722f elementor-widget elementor-widget-text-editor\" data-id=\"6f1722f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our products are made from high-standard, pure, refined cotton, and we have stable raw material suppliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a230d e-flex e-con-boxed e-con e-parent\" data-id=\"08a230d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9780789 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"9780789\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tQuality RDP VAE\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Free Samples Service<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<span>Whether you\u2019re in construction or daily chemicals, Michem MHEC can help your products reach the next level.<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00ccf42 e-grid e-con-full e-con e-child\" data-id=\"00ccf42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a1cc02 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a1cc02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2341 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"03b2341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-powder-package.webp\" class=\"attachment-large size-large wp-image-8484\" alt=\"michem white hydroxyethyl methyl cellulose hemc hec hpmc powder package\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-powder-package.webp 800w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-powder-package-300x200.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/04\/michems-powder-package-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c49e881 e-con-full e-flex e-con e-child\" data-id=\"c49e881\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374f1ea elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"374f1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">\u2705 <b>Comprehensive TDS &amp; Brochure<\/b> \u2013 Get in-depth technical details about our HEMC.<\/p><p class=\"p2\">\u2705 <b>Free Sample (200g or 400g per bag)<\/b> \u2013 Test our high-quality HEMC in your formulations.<\/p><p class=\"p2\">\u2705 <b>Fast &amp; Reliable Delivery<\/b> \u2013 Shipped via FedEx or DHL straight to your door.<\/p><p class=\"p2\">\u2705 <b>Expert Support<\/b> \u2013 Assistance with formula adjustments and technical guidance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b27e3 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d5b27e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Free Samples<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faa6f87 e-flex e-con-boxed e-con e-parent\" data-id=\"faa6f87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b93aa46 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"b93aa46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tPackaging and Size\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">Our high-quality packaging ensures that MHEC arrives safely<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c0b21 e-grid e-con-full e-con e-child\" data-id=\"47c0b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcc924d e-con-full e-flex e-con e-child\" data-id=\"dcc924d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8578e1 elementor-widget elementor-widget-text-editor\" data-id=\"f8578e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487e08d elementor-widget elementor-widget-heading\" data-id=\"487e08d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">25 KG Bag: 0.69m*0.4m*0.18m<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-1501f5f elementor-widget elementor-widget-text-editor\" data-id=\"1501f5f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Available in:<br \/>\u2022 500kg\/Pallet (4 bags\/ layer)\u00a0 \u00a0\u2022\u00a0600kg\/Pallet (4 bags\/ layer)\u00a0 \u00a0\u2022\u00a0Customized packaging<\/p><\/div><\/div><div class=\"elementor-element elementor-element-6357bbd elementor-widget elementor-widget-text-editor\" data-id=\"6357bbd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div data-id=\"6357bbd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\"><div><p>*Notes:<span data-json=\"%7B%22type%22%3A%22text%22%2C%22data%22%3A%5B%7B%22type%22%3A1%2C%22style%22%3A%7B%7D%2C%22text%22%3A%22Please%20make%20sure%20LANDERCOLL%C2%AE%20%22%7D%2C%7B%22type%22%3A1%2C%22text%22%3A%22HPMC%20products%22%2C%22style%22%3A%7B%22highlight%22%3A%22yellow%22%7D%7D%2C%7B%22type%22%3A1%2C%22text%22%3A%22%20are%20sealed%20and%20stored%20in%20a%20%22%2C%22style%22%3A%7B%7D%7D%2C%7B%22type%22%3A1%2C%22text%22%3A%22cool%2C%20dry%20place%20%22%2C%22style%22%3A%7B%22bold%22%3Atrue%7D%7D%2C%7B%22type%22%3A1%2C%22style%22%3A%7B%7D%2C%22text%22%3A%22away%20from%20direct%20sunlight%20or%20fire%20sources.%22%7D%5D%7D\">Please make sure Michem\u00a0 MHEC <\/span>products\u00a0are sealed and stored in\u00a0<em>a\u00a0cool, dry place\u00a0away from direct sunlight or fire sources<\/em>.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e0034 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"48e0034\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Order Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b7fca elementor-widget elementor-widget-image\" data-id=\"45b7fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"528\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/03\/michemical-package.webp\" class=\"attachment-large size-large wp-image-6365\" alt=\"michemical-Rigid Redispersible polymer powder hpmc hec cmc package\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2026\/03\/michemical-package.webp 800w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/03\/michemical-package-300x198.webp 300w, https:\/\/michemicals.com\/wp-content\/uploads\/2026\/03\/michemical-package-768x507.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d57d8b2 e-flex e-con-boxed e-con e-parent\" data-id=\"d57d8b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b28e4 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"24b28e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle elementskit-gradient-title  ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tCustomer Feedback\n\t\t\t\t\t<\/h3><h2 class=\"ekit-heading--title elementskit-section-title \">ETICS Manufacturers Trust Michem HEMC<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Feedback from European and global ETICS system producers who upgraded from HPMC to our HEMC.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9668bae elementor-invisible elementor-widget elementor-widget-html\" data-id=\"9668bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"testimonial-grid\">\r\n      <div class=\"testi-card\">\r\n        <div class=\"quote\">\"We switched our ETICS base coat formulation from HPMC to Michem MHEC 40K and immediately saw better adhesion test results. Our certification process for CE marking went much smoother.\"<\/div>\r\n        <div class=\"author\">\r\n          <div class=\"avatar\">HS<\/div>\r\n          <div><div class=\"name\">Hans Schmidt<\/div><div class=\"role\">R&amp;D Director, ETICS Systems, Germany<\/div><\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"testi-card\">\r\n        <div class=\"quote\">\"In Nordic winters, HPMC simply doesn't perform. Michem's HEMC keeps our mortar workable at 5\u00b0C without compromising water retention. This is a game-changer for our winter projects.\"<\/div>\r\n        <div class=\"author\">\r\n          <div class=\"avatar\">MK<\/div>\r\n          <div><div class=\"name\">Mikko Kallio<\/div><div class=\"role\">Technical Manager, Construction Chemicals, Finland<\/div><\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"testi-card\">\r\n        <div class=\"quote\">\"We supply ETICS materials for large residential projects in Poland and Czech Republic. Michem's MHEC quality is consistent, pricing is competitive, and lead time is reliable.\"<\/div>\r\n        <div class=\"author\">\r\n          <div class=\"avatar\">PY<\/div>\r\n          <div><div class=\"name\">Piotr Nowak<\/div><div class=\"role\">Procurement Director, Dry Mortar Plant, Poland<\/div><\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a81c12f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a81c12f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e3d941\" data-id=\"5e3d941\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4dc5b4 elementor-widget elementor-widget-heading\" data-id=\"d4dc5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">General FAQs<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5dcab5 elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"c5dcab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;blinds&quot;,&quot;rotating_text&quot;:&quot;Questions\\nQuestions&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline elementor-headline-animation-type-blinds elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Frequently Asked <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tQuestions\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tQuestions\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb344e elementor-widget__width-initial elementor-widget elementor-widget-accordion\" data-id=\"6bb344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1121\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1121\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"icon icon-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"icon icon-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the difference between HEMC and HPMC?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1121\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1121\"><p>HEMC (hydroxyethyl methyl cellulose) uses ethylene oxide instead of propylene oxide for modification. This gives HEMC higher gel temperature, better bio-degradation resistance, and superior water retention at low temperatures. HEMC is often called MHEC in European markets.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1122\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1122\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"icon icon-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"icon icon-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can HEMC replace HPMC in my existing formulation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1122\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1122\"><p>In most cases, yes \u2014 HEMC can directly substitute HPMC with similar viscosity grade. However, we recommend testing with a free sample first, as slight dosage adjustments may be needed. Our technical team can provide substitution guidelines.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1123\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1123\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"icon icon-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"icon icon-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the minimum order quantity?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1123\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1123\"><p>Standard MOQ is 1 ton. For trial orders, smaller quantities are negotiable. Free samples (200g\u2013500g) are always available via FedEx\/DHL.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1124\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1124\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"icon icon-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"icon icon-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is HEMC compatible with European REACH regulations?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1124\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1124\"><p>Yes. Cellulose ethers (including HEMC) are classified as natural polymers under REACH Article 2(9) and are exempt from registration. We provide full SDS documentation for compliance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1125\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1125\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"icon icon-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"icon icon-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Which viscosity grade should I choose for ETICS base coat?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1125\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1125\"><p>For standard ETICS base coat (3-5mm), MHEC 30K or MHEC 40K is most commonly used. For thicker applications (5-8mm) or demanding substrates, MHEC 60K is recommended. Contact our team for specific recommendations.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86c489c\" data-id=\"86c489c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70417b9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"70417b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and-768x1152.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1673\" alt=\"Vertical shot, man with headset talking and consulting customers remotely at workplace. Serious and\" srcset=\"https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and-768x1152.jpg 768w, https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and-200x300.jpg 200w, https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and-682x1024.jpg 682w, https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and-1024x1536.jpg 1024w, https:\/\/michemicals.com\/wp-content\/uploads\/2025\/02\/vertical-shot-man-with-headset-talking-and-consulting-customers-remotely-at-workplace-serious-and.jpg 1333w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3813c11 e-flex e-con-boxed e-con e-parent\" data-id=\"3813c11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b6266 elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"f1b6266\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Upgrade Your ETICS Formulation with HEMC<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Tell us your application and target standards. We'll send free HEMC samples + cross-reference data within 3 days.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66cb192 elementor-align-center elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"66cb192\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMxMzYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Free Sample &amp; Quote \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#10003; ISO 9001 Certified &#10003; FDA Compliant &#10003; EN 998-1 Compatible HEMC \/ MHEC for ETICS &amp; Exterior Plaster Hydroxyethyl methyl cellulose engineered for European-standard external thermal insulation systems. Better water retention than HPMC at low temperatures. The preferred choice for cold-climate construction. Get Free Sample &#8594; See HEMC vs HPMC &#9889; Why European Formulators [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","footnotes":""},"class_list":["post-10304","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/pages\/10304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/comments?post=10304"}],"version-history":[{"count":64,"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/pages\/10304\/revisions"}],"predecessor-version":[{"id":10556,"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/pages\/10304\/revisions\/10556"}],"wp:attachment":[{"href":"https:\/\/michemicals.com\/fr\/wp-json\/wp\/v2\/media?parent=10304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}